Good graphics that are easy on the eye.

Good eye customs is a design studio specialising in brand identity systems and custom illustration.

We create structured visual work across identity, graphics, and illustration - built for clarity, consistency, and real-world application.

Services are offered in three levels depending on the depth of work required, from refinement to full identity systems and custom creative assets.

Select a service below to start your project.

TUNE TUNE
TUNE
$0.00

Refinement Identity System
Starting from $500 AUD

TUNE is a refinement-focused service for existing brands that need their identity cleaned up, improved, and made more consistent.

It focuses on strengthening what already exists rather than rebuilding a brand from scratch.

Who it’s for:

  • Businesses with an existing logo needing refinement

  • Brands with inconsistent or outdated visuals

  • Clients wanting a more professional, aligned identity

  • Businesses needing additional logo variations or structure

What’s included:

  • Logo refinement and cleanup

  • Additional logo variations

  • Typography refinement and pairing

  • Colour palette refinement

  • Visual consistency improvements

  • Supporting graphic elements (simple system extensions)

  • Export-ready file package

Optional additions:

  • Simple mascot or icon work

  • Apparel graphics

  • Supporting brand visuals

TUNE is ideal for improving clarity and consistency without a full rebrand.

TUNE YOUR BRAND NOW
BUILT BUILT
BUILT
$2,500.00

Full Identity System
Starting from $1,500 AUD

BUILT is a complete identity system developed from the ground up for brands that need a strong, cohesive, and scalable visual direction.

It is not just logo design - it is a structured identity system designed to work across digital, print, and physical applications.

Who it’s for:

  • New businesses launching a brand

  • Full rebrands

  • Apparel and lifestyle brands

  • Businesses needing a complete visual identity system

  • Clients wanting a strong, long-term brand foundation

What’s included:

  • Primary logo design

  • Secondary logo variations

  • Submark / icon development

  • Typography system and hierarchy

  • Colour palette development

  • Supporting graphic elements

  • Core visual direction

  • Brand application mockups

  • Export-ready file package

Optional additions:

  • Mascot / character illustration

  • Merchandise graphics

  • Packaging concepts

  • Signage concepts

  • Extended brand rollout assets

BUILT is designed as a complete visual identity ecosystem

BUILD YOUR BRAND NOW
ILLUSTRATION ILLUSTRATION
ILLUSTRATION
$0.00

Custom Graphic Work
Starting from $250 AUD

Custom illustration and graphic work created for branding, apparel, merchandise, and visual storytelling.

This service can be commissioned independently or alongside BUILT and TUNE projects.

Who it’s for:

  • Apparel and clothing graphics

  • Merchandise design

  • Poster and print artwork

  • Mascot or character design

  • Campaign visuals

  • Supporting brand illustrations

What’s included:

  • Custom illustration work

  • Apparel and merchandise graphics

  • Poster and print artwork

  • Character or mascot concepts

  • Supporting visual assets

  • Export-ready files

Optional additions:

  • Multi-piece illustration sets

  • Merchandise collections

  • Extended campaign visuals

Pricing varies depending on complexity, detail, and usage requirements.

DEVELOP YOUR BRANDS MERCH NOW

Some of our work

  • Prints - The Wrestlers

  • Logos and branding - On Repeat Records

  • Prints - Pool Parlour

  • Illustration - Rowena Corner Store

  • Illustration - Heiwa Motorcycles

  • Logos and branding - Bucking Billy's Hot Sauce

  • Logos and branding - River Valley Athletic Club

  • Logos and branding - Expat Livina Golf Team

  • Illustration - The Presets 'Tools Down' Music Video

  • Illustration - An Aussie Pub

  • Logos and Branding - Casa Amour

  • Illustration - Powerfish Tshirt for Dr Moose

Our Team

  • Aidan

    DESIGNER

    Aidan has over 11 years of experience in the design industry, spanning skate park design, landscape architecture, and graphic design. With a strong foundation in drawing and art, he brings a versatile and considered approach to visual communication.

  • Lucy

    DESIGN DIRECTOR

    With over 11 years in the design industry, Lucy has a good eye for detail and is a good sounding board and critic, ensuring our work is always relevant and on point.

  • Bruce

    CEO

    One boxer dog with the energy of ten. Bruce is no help, always in trouble and has no experience or interest in graphic design whatsoever.